Social Media Lead

Social Media Lead

HEAD OF SOCIAL MEDIA
Build Brands People Love.
Every day, millions of people scroll through social media.
Most content is forgotten within seconds.
Some brands become part of people's lives.
We're building the second kind.
We create hospitality brands that people get excited to discover, love to share, and remember long after their trip to Bali.
Our portfolio includes THIS IS BALI, Açaí Queen, and several exciting new concepts currently in development.
We're looking for a creative leader who loves storytelling, understands people, and gets excited about building brands that leave a lasting impression.

THE BRANDS YOU'LL HELP BUILD

• THIS IS BALI: One of Bali's highest-rated and most viral restaurants, welcoming guests from all over the world every day. With 16,000+ Google Reviews and a 4.9★ rating, THIS IS BALI has become the superstar of Bali’s restaurant scene.
• Açaí Queen: Bali's premium açaí brand, serving colourful, healthy Acai Bowls that has built a loyal community of locals and travellers alike. As the brand continues to grow, you'll help shape its next chapter through creative storytelling and exciting campaigns.
• Future Concepts: Some of our most exciting brands haven't launched yet. You'll have the rare opportunity to help build new hospitality concepts from day one - creating their personality, voice, and digital presence before the world discovers them.

YOUR MISSION
As Head of Social Media, you'll shape how millions of people experience our brands online. Your mission is simple. Create brands people love. Build communities people want to be part of. Tell stories people genuinely want to watch, save, and share. You'll work closely with Leadership while leading a talented creative team to create content that inspires people to discover, visit, and remember our brands.

WHAT YOU'LL OWN

• Brand Strategy: Develop the social media strategy across multiple brands. Shape each brand's personality, voice, and creative direction. Discover new opportunities before they become obvious. Build campaigns that strengthen long-term brand value.
• Creative Direction: Lead content from idea to execution. Collaborate with photographers, videographers, designers, and creators. Raise the creative standard with every campaign. Create content people genuinely enjoy watching and sharing.
• Growth & Performance: Track performance across every platform. Turn insights into stronger ideas. Experiment, learn, improve, and repeat. Help transform social media into one of the company's greatest growth engines.
• Community & Partnerships: Build meaningful relationships with our community. Create authentic conversations around our brands. Develop collaborations with creators, influencers, and strategic partners. Help shape a brand experience people genuinely enjoy talking about.
• Leadership: Build and inspire a world-class creative team. Create systems that help creativity flourish. Develop people, encourage new ideas, and build a culture of continuous improvement.

YOU MIGHT BE OUR NEXT HEAD OF SOCIAL MEDIA IF...

• You naturally notice branding details other people miss.
• You love psychology as much as creativity.
• You enjoy understanding why people share certain content.
• You constantly collect ideas from brands around the world.
• You get excited by building something from the ground up.
• You enjoy helping creative people become even better.
• You believe every post is another opportunity to strengthen a brand.
• You love turning ideas into experiences people remember.

YOU'LL THRIVE HERE IF...

• You enjoy taking ownership.
• You bring fresh ideas every week.
• You love experimenting, learning, and improving.
• You enjoy building systems that make creativity scalable.
• You care deeply about quality.
• You love working with ambitious people.
• You enjoy moving quickly while continuously raising the standard.

EXPERIENCE

• 3–5+ years of experience in Social Media, Digital Marketing, Brand Strategy, or Content Leadership.
• Experience growing brands through creative storytelling and strong strategy.
• Experience leading creative teams or mentoring content creators.
• Strong understanding of Instagram, TikTok, YouTube, Meta, and emerging platforms.
• Comfortable using data and analytics to guide creative decisions.
• A portfolio demonstrating creativity and measurable results.
• Hospitality, lifestyle, retail, consumer, or F&B experience is highly valued.

WHY JOIN US
This is an opportunity to build something much bigger than social media. You'll help shape brands that become part of people's Bali experience. You'll have the freedom to experiment. The opportunity to lead. The chance to build a talented creative team. And the opportunity to create work that reaches people from all over the world. If you're excited by building brands people genuinely love, we'd love to hear from you.