Catering & Sales Manager
We are looking for a commercially driven and entrepreneurial Catering & Sales Manager to establish and grow our Catering business. This newly created role is responsible for developing sales strategies, expanding market opportunities, acquiring new clients, and building long-term business relationships.
Key Responsibilities
- Develop and execute strategic sales plans to achieve catering revenue and business growth targets.
- Identify, acquire, and manage corporate clients, key accounts, and new business opportunities.
- Build strong customer relationships to drive repeat business and long-term partnerships.
- Manage the full sales cycle, including prospecting, proposals, quotations, negotiations, contract management, and after-sales service.
- Work closely with Central Kitchen, Operations, Marketing, Finance, and other departments to ensure seamless catering execution.
- Analyze sales performance, customer behavior, market trends, and competitors to identify growth opportunities.
- Develop and standardize sales SOPs, workflows, and customer service processes to support business scalability.
- Leverage CRM systems, AI productivity tools, and business analytics to improve forecasting, reporting, proposal development, customer engagement, and sales efficiency.
- Prepare business reports, sales forecasts, pipeline analysis, and strategic recommendations for Executive Management.
- Continuously identify opportunities to improve operational efficiency, customer satisfaction, and overall business performance.
Qualifications
- Education: Bachelor's Degree in Business Administration, Marketing, Hospitality Management, Hotel Management, or related disciplines.
- Experience: Minimum 5 years of experience in Catering Sales, Corporate Sales, Hospitality Sales, Food Service, Business Development, or related industries.
- Proven success in achieving sales targets and developing new business opportunities.
- Experience managing corporate clients (B2B), key accounts, or institutional customers is highly preferred.
- Experience in Restaurant, Catering, Hotel, Hospitality, Food Manufacturing, FMCG, or Event Management industries is an advantage.
- Experience in launching or expanding a catering business will be highly valued.
Applicants are encouraged to highlight measurable achievements in their CV, such as sales growth, revenue generated, new accounts acquired, customer retention, market expansion, or successful business development initiatives. Experience utilizing AI or digital tools to enhance productivity and business performance will be considered an advantage.