Brand Marketing Manager

Brand Marketing Manager

Responsibilities:

• Lead, develop, and manage the Digital & Loyalty team by setting clear objectives, providing coaching, and driving high performance.
• Develop and execute integrated brand, digital marketing, and loyalty strategies, including end-to-end campaign planning and execution to achieve business objectives.
• Manage and optimize digital marketing activities, online content, customer journey initiatives, and digital platforms to enhance customer engagement and brand experience.
• Drive revenue growth through digital channels by collaborating with internal stakeholders and external partners to deliver impactful promotional and commercial initiatives.
• Lead the development and continuous enhancement of customer loyalty programs, focusing on acquisition, engagement, retention, and customer value.
• Build and maintain strategic relationships with agencies, platforms, and business partners to maximize marketing effectiveness and brand exposure.
• Monitor marketing, digital, and loyalty performance, leveraging data, market trends, and customer insights to optimize strategies and identify growth opportunities.
• Manage marketing budgets and resources effectively to maximize return on investment (ROI) and ensure efficient campaign execution.